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Free tools for getting your business found

Practical tools you can use right now โ€” no signup, no email, nothing to install. Provided by HVACpro SEO.

AI visibility check

Is ChatGPT recommending your business โ€” or your competitors?

Run the free check โ†’

Google Business Profile audit

Your Google listing decides whether local customers โ€” and the AI assistants that read from Google โ€” find you at all. We report only what Google's own data shows.

No account, no card, no email required.

Local business schema generator

Structured data tells search engines and AI assistants exactly what your business is, where it works, and when it's open.

Pick the closest match โ€” a specific type beats the generic one.

Your code

Enter your business name to generate the code.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "https://schema.org/Monday",
        "https://schema.org/Tuesday",
        "https://schema.org/Wednesday",
        "https://schema.org/Thursday",
        "https://schema.org/Friday"
      ],
      "opens": "08:00",
      "closes": "17:00"
    }
  ]
}
</script>

Where this goes

  1. 1. Copy the block above.
  2. 2. Paste it into your site's <head> โ€” on WordPress, most SEO plugins have a โ€œheader scriptsโ€ box.
  3. 3. Check it with Google's Rich Results Test.

Everything here happens in your browser. Nothing you type is sent to us or stored.

Google review request templates

Reviews feed both local rankings and what AI assistants say about you. The main reason businesses don't get them is simply never asking.

Find your link in your Google Business Profile โ†’ Ask for reviews. Fields fill the templates below as you type; {{customer}} and {{job}} stay as placeholders for you to personalise per send.

Text

Same-day text

Send within an hour of finishing, while they're still pleased with the work.

Hi {{customer}}, [your name] here from [your business]. Thanks for having us out today โ€” it was good working with you.

If you've got 30 seconds, a quick Google review genuinely helps a small business like ours get found:
[your Google review link]

No worries at all if you'd rather not.
Text

One-time follow-up text

Only if there's been no review after ~4 days. Send once. Never twice.

Hi {{customer}} โ€” [your name] from [your business]. I know you're busy so I won't chase this again: if you had a good experience, a short Google review would mean a lot.
[your Google review link]

Either way, thanks for your business.
Email

Email after a bigger job

Better for higher-value work where a text feels too casual.

Subject: Thanks from [your business]

Hi {{customer}},

Thanks again for choosing [your business] for the {{job}}. I hope everything's holding up well โ€” if anything isn't right, reply to this email and I'll sort it out personally.

If you were happy with how it went, would you consider leaving us a Google review? Most of our work comes from people finding us online, so a couple of sentences from you makes a real difference.

[your Google review link]

Thanks,
[your name]
[your business]
Email

When something went wrong

Send BEFORE asking for a review. Fix it first โ€” never ask an unhappy customer for a rating.

Subject: Making this right โ€” [your business]

Hi {{customer}},

I heard the {{job}} didn't go the way it should have, and that's on us. I'd like to put it right.

I'm available {{availability}} โ€” reply here or call me directly and we'll get it sorted at no extra cost to you.

Sorry for the trouble,
[your name]
[your business]

Three rules that matter more than the wording

  • โ€ข Ask while it's fresh. Same-day requests convert far better than week-later ones.
  • โ€ข Never incentivise a review. Offering discounts for reviews violates Google's policies and can get your reviews removed.
  • โ€ข Fix problems before asking. If the job went badly, use the recovery template โ€” asking anyway is how you earn a one-star.

What one more customer is worth

Put in your real numbers and see the annual figure. It's arithmetic on your own inputs โ€” not a forecast.

What a typical customer pays you, one time.

Of the people who contact you, how many become customers?

1 if it's strictly one-and-done. Most trades are higher.

The โ€œwhat ifโ€ โ€” how many more people found you.

If you got 10 more enquiries a month

$32,400

in additional revenue over a year

New customers per month
4.0
Value of a single enquiry
$270
Lifetime value per customer
$675
First-job revenue per month
$1,800

This is arithmetic on your own numbers โ€” it isn't a forecast, and it doesn't assume any particular marketing works. It just puts a figure on what being easier to find would be worth.

โ† Back to HVACpro SEO

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